It started as youth, photographing California’s skate and punk-rock scenes. Somehow, I intrinsically knew, visual language would be my medium. Immersed in counterculture, I internalised that design isn’t just decoration—it’s a way to communicate values, forge identity, and connect communities.

I cut my teeth as a designer at Miriello Grafico, where I helped shape the brand identity for San Diego’s Rapid bus system. In the decade since, I’ve led creative direction, brand strategy, and content development for emerging consumer brands, purpose-driven startups, and lifestyle giants like ASICS and Patagonia. Whether launching a B2B product, refreshing a visual identity, or guiding a multi-channel campaign, I bring sharp creative instincts, hands-on execution, and a strategic mind attuned to business goals and human behavior.

The time came for a pivot. I am now pursuing a degree in Sustainability at Arizona State University, I’m focused on using my creative toolkit to help build a cleaner, more just future. I believe storytelling is essential to systems change—and that thoughtful design can help people see the world, and their place in it, differently.

I’m especially interested in opportunities at the intersection of branding, communication, and environmental impact. My goal is to collaborate across disciplines to tell stories, elevate awareness, and make work that matters.