Alaska Communications is Alaska’s leading broadband and managed IT service provider. They are a trusted partner for businesses, schools, health care providers, state and local governments. Alaska Communications is built on a string of firsts in Alaska — the first Internet service provider, the first Metro Ethernet, and the first provider of next-generation communications platforms. As the lead production artist on the Alaska Communications account for Vitro, I was a responsible for creating press and screen ready files for all deliverables as well as much of the graphic design for print ads, postcards, printed collateral materials, emails, OOH, and style guides.
ASICS is an acronym derived from the Latin phrase, Anima Sana In Corpore Sano – a sound mind in a sound body. The iconic brand, founded in post-war Japan, in the living room of Mr. Kihachiro Onitsuka’s Kobe home, pledges to bring harmony to the body and soul by striving to build upon their technological advances and pushing the limits on what they can learn from the body and its needs in athletic gear. I worked on the ASICS brand both as a production artist at Vitro, creating print ads, banners ads, web takeovers, and OOH displays; and as a graphic designer at Red Door Interactive where I was tasked with designing emails, product landing pages and social media posts.
MTS / Rapid
The San Diego Metropolitan Transit System hired Miriello Grafico to design the graphics for their new line of buses. As part of the process, I was tasked with designing and producing the logo and graphics for the vehicles and bus stop pylons. The goal was to create a visual language that expressed quickness and modernity in a clean, easily digestible style.
Perfect Bar is a family-business success story. Based on their father’s recipe of organic peanut butter, honey and ground super-foods, the Keith children have grown the business in to a national loved, organic, non-GMO, gluten free, kosher, refrigerated protein bar. As a contract graphic designer at Perfect Bar, I was responsible for creating packaging, business cards, letterhead, coupons, banner ads, social media assets and sales tools.
Electra Bicycle Company
Electra Bicycle Company is the leading lifestyle bicycle brand in the U.S. and quickly expanding throughout Europe, Asia, and Latin America. I was an in house graphic designer at Electra in 2014 and 2015. While there, I helped to shape the creative direction of the iconic brand by creating and producing designs for catalogs, apparel, packaging, trade shows, bike graphics, and collateral, building on the brand’s history, while adhering to graphic standards
California Transit Association
The California Transit Association hired Miriello Grafico to rebrand the entire public agency. As part of the process, I was tasked with designing and producing the posters for their annual convention.
Established in 1966, Toyo Tire U.S.A. represents innovation, quality, performance, and excellent service, with a complete selection of premium replacement tires for nearly every make and model including light trucks, SUVs, high performance cars, and luxury vehicles. The challenger brand has been a client of Vitro for several years. My role as a production artist, working on the Toyo account, included creating press and screen ready files for print ads, and collateral materials, as well as digital assets for banner ads and site takeovers. I worked on several campaigns, including Ken Block, and the much lauded The Ferret project.
Analog Tattoo Arts Kolective
Analog Tattoo Arts Kolective is a cutting edge tattoo shop in San Francisco. It is also the home of Bloodwork Books which publishes large format coffee table books on the art and culture of tattooing. With a stable of 5 internationally known tattooers, the bar for creativity at Analog is set very high. My involvement with the Kolective dates back to 2004 when I began documenting the tattooers and their work for our first publishing effort, 2006’s Full Coverage. Since that time my role has expanded to include overseeing photography for the shop and the book publishing, as well as art directing and designing everything from postcards to t-shirts, to short films. It is an honor to have the opportunity to work with such a motivated, talented, inspirational group of people. The Kolective is my second family.
Nixon & Christophers
As part of their brand launch, Nixon & Christophers, a cutting edge lighting and energy efficiency consultancy, needed a web presence and identity system that reflected their refined sensibilities while starting a conversation about the company’s niche service. Working under creative direction at Miriello Grafico and with provided art, I created a logo and visual language of color, pattern, and typography that was applied to the Nixon & Christophers’ identity system, website, and collateral.
San Diego Brewers Guild
San Diego Beer Week is a county wide, 10 day festival attracting beer enthusiasts from around the globe by showcasing the best of San Diego’s beer making. I designed broadsheets and bar coasters trumpeting the festival to be displayed in local watering holes in the weeks preceding the event. Additionally, I designed a one-page, parallaxing site; the centerpiece of which is an interactive, map-based infographic highlighting Brewers Guild member establishments. Additionally, there is a calendar of up-coming member events, information about the guild, and forms to contact and join.
District Freestyle Scooter Company
District Freestyle Scooter Co. came to Immersive Youth Marketing to elevate their branding and advertising, to a level consummate with their product. In 8 short months, through a combination of branding, social media, print and online advertising, we were able to expand their reach exponentially. As the sole designer and art director, I was responsible for the entire creative process, from concepting, through design and production for all deliverables. As a result of our work, District raised the bar for creative advertising and branding for the entire freestyle scooter industry.
Grand Pacific Resorts
Grand Pacific Resorts is a full-service resort management and development company. Their audience is primarily in the older demographic, making clear readability of the upmost concern. Working within established brand guidelines, I was tasked with designing their quarterly magazine, along with numerous other print pieces to be used across their many properties, including: menus, posters, signage and promotional materials.
Qualcomm engaged Immersive Youth Marketing to provide consumer insights for their top 50 product innovation engineers in order to gain a better understanding of influential tween, teen, and young adult consumers. I was responsible for the art direction and graphic design work creating posters introducing the young participating consumers, and collateral materials to be used during presentations that all reflected Qualcomm’s existing visual language. As a result, youth insights informed product development at the cutting edge wireless technology company.